Lina Poskitt

A little about me

I’m into white space, honest communication, and thoughtful design solutions. I believe that good design is based on great ideas and that the smallest details can make all the difference. I strive for simplicity and clarity without to much clutter or frill. Through handcrafted, clean designs, I aim to inspire creative expression and help others spread joy.

Hi, I’m Lina and I’m a Swedish born, adventurer, mess maker, dreamer and founder of Silverdoodle studio. After over 10 years working as a designer at an award winning advertising agency in Stockholm, and another 6 as a freelance designer in Kenya, I set up my home based studio here in West Sussex in 2014.


I now feel lucky to be able to spend my days working with awesome creatives and small businesses, creating meaningful and personal designs that aim to inspire and make the world that little more beautiful.


I love working for small businesses with big hearts and help people who have great ideas and want to see them translated into equally great designs…

so why work with me?

personal designer

I am a one person studio and I believe in close collaboration, personal service and involvement and like to create long-term relationships with each of my clients. Throughout the entire design process, you work directly with me and I promise to walk with you through questions, insecurities and confusions and help bring to life a style that is uniquely you. And to ensure that your project gets the attention it deserves, I only take on a very limited number of new clients per month.

creative designer

My style can be described as clean and fresh with a delicate touch. I create my designs around a strong underlying concept and a clear understanding of your business and I aim to find solutions that will last for many years to come. Taking the essence of what you do and communicating that in a clear, fresh way is what I’m good at. Simple is best, and I’m really into details – I’ll happily spend three days deciding on the perfect shade of green for your new logo.

experienced designer

I’ve not only worked with award winning designers and creatives from all corners of the world, but also hold an honours degree in graphic design. I’ve helped a variety of clients over the years bring their brands to life, before launching Silverdoodle in 2014. With more than 15 years of design experience, I am able to really listen to your very specific brief and combine that with my own creative flair. And you will end up with a design that feels like it captures the essence of your business.

reliable designer

When you work with me, you can expect a genuine, professional, efficient and fun collaboration with a down to earth, reliable designer that not only understands your different needs, but will deliver beautiful and effective designs as well. I value time plans and punctuality, but also think flexibility is important. I’m very precise about my work and I won’t stop until all the details are just right and you have a design you absolutely love!

I’d love to work with you!


Are you a small business or solopreneur ready to take your business to the next level? I would love to work with you on your branding, website or print materials. Head on over to my services page to read more about how I can help you make your company more visible and more attractive to your potential clients.

kind words


Over the past years, I have had the pleasure of working with many fantastic clients and creatives, from various industries and parts of the world. Here are some of them:

Ali Barbour’s

AFA Försäkring

AMICA Konferens

Asha Cottage


Chichester Community Development Trust

Choice Hotels

Diani Beach Art Gallery




Indigrow UK

Kwale District Eye Centre

Sandstorm Kenya

Strawberry Soup


Serenity Spa

Sigtuna Turism

Natur & Kultur