I'm Lina, Swedish born graphic designer and founder of Silverdoodle studio. I help small businesses with big hearts get unstuck with their brand.

If you're here, you probably know you need a clear brand, but unsure how to make you stand out in front of your ideal customer. Or, you know you need a professional website that tells your story and sells, but don't know where to start. Does the thought of hiring a big design agency put you off, but you know your business is ready for some expertise help? I get it. I'm here to help, and I love keeping it simple and authentic. 



MY Story

I have worked as a Graphic Designer for nearly 20 years. After finishing my Ba(Hons) degree in Graphic Design in the UK, I moved back to Sweden where I worked with a wonderful team at a soulful design agency in Stockholm for 10 years. We specialised in concept designs and long term strategies and branding for big and small businesses.

In 2008 me and my husband decided to take a year out of work and go on long overland journey with our then two young kids. (You can read more about our fantastic adventure that took us through 25 countries and 3 continents here.) We were heading for Australia, but ended up in Kenya! And the one year travel turned into a 5 year stay... Having partly grown up in Tanzania, we immediately felt at home in the small Kenyan costal town Diani, with its beautiful white beaches and laid back atmosphere. But there weren't a lot of design jobs going... So I learnt how to build websites, set up my own graphic design studio, and worked together with amazing and inspiring local businesses and non-profit organisations to help them clarify their brand and message.




In December 2013 it was time to pack our bags again, and we headed back to the UK. I started Silverdoodle, where I continue to help small businesses with their branding and websites. Throughout my years in the industry, and in all countries I've worked in, I kept meeting smaller businesses owners and start ups who were looking for professional help with their brand basics, but felt working with a full scale design agency was not for them. It felt too intimidating, not personal or collaborative enough, with long, drawn out processes taking months to complete. And often it was simply not affordable.

I know that investing in your own brand can feel both difficult and daunting but I also know what an incredible difference a beautiful, solid brand platform and clear message can make to you and your business. And I love keeping it simple and authentic.

That's why I've put togehter an all-inclusive, 5 week brand + website package especially for clients just like you. You get everything you need to launch your next big idea - perfect for start-ups and small businesses. I've combined my years of experience, Scandinavian design aesthetics, and keen eye for detail with a down-to-earth and friendly approach into an affordable, complete solution that will give your business a proffessional look and an instant confidence boost!


ready to get unstuck with your brand? This is what you can expect:


A chance to tell your story and explain your specific needs, and detailed questionnaires to help you get started. 


A straight forward step-by-step process and a clear project timeline so you know what to expect and when.


One-on-one, down to earth, friendly and personal support throughout the project.  


Simple, clean and effective designs, custom made for you to best reflect your business. 


I understand investing in your own branding is a big step. That's why I offer great value and honest pricing - no hidden or added surprise costs! 


Open, unpretentious and honest communication (I won't use industry jargon or speak in a language you don’t understand).


No flashy sales tricks (I can't keep up with them anyway), just advice on honest, organic marketing methods that can help you grow your brand.


I promise to respect your time and our set schedule, and I expect you to do the same. This is to ensure your project is always delivered on time. 




I was looking for a graphic designer who could turn around my design work faster and more efficient. It took me quite a while to find some one as reliable and creative as Lina. Any project I throw at Lina, she delivers high standard work. It has made my life so much easier and I am able to market my new products and services much faster than normal . I can highly recommend Lina. She is a brilliant designer.
— Petra Somen, Serenity Spa

want to work with me or have any questions?

Contact me for a free consultation, or to discuss your project.