I'm Lina, Swedish born graphic designer and founder of Silverdoodle studio. I help small businesses with big hearts look & feel good with thoughtful branding and beautiful, strategic websites.

If you're here, you probably know your business needs a professional website that engages and converts, but don't know where to start. Or, you know you need a clearer brand, but unsure how to make your organisation stand out next to your competitors. Then it's time your organisations or business got some strategic advice, expertise help and design love. I'm here to help, and I love keeping it simple and authentic. 




I have worked as a Graphic Designer for nearly 20 years. After finishing my Ba(Hons) degree in Graphic Design in the UK, I moved back to Sweden where I worked with a wonderful team at a soulful design agency in Stockholm for 10 years. We specialised in concept designs and long term strategies and branding for big and small businesses.

In 2008 me and my husband decided to take a year out of work and go on long overland journey with our then two young kids. (You can read more about our fantastic adventure that took us through 25 countries and 3 continents here.) We were heading for Australia, but ended up in Kenya! And the one year travel turned into a 5 year stay... Having partly grown up in Tanzania, we immediately felt at home in the small Kenyan costal town Diani, with its beautiful white beaches and laid back atmosphere. But there weren't a lot of design jobs going... So I learnt how to build websites, set up my own graphic design studio, and worked together with amazing and inspiring local businesses and non-profit organisations to help them clarify their brand and spread their message.




In December 2013 it was time to pack our bags again, and we headed back to the UK. I started Silverdoodle, where I continue to help small businesses and not-for-profits with their branding and websites. 

A clear, well thought out brand and a successful, strategic website will help your business grow and make you stand out. It's important to get it right, and it doesn't have to be that difficult. There is a formula for success and I love keeping it simple and authentic.


How I like to work.

I'd love to help your business grow. And this is what you can expect when working with me:


A chance to tell your story and explain your specific needs, and detailed questionnaires to help you get started. 


A straight forward step-by-step process and a clear project timeline so you know what to expect and when.


One-on-one, down to earth, friendly and personal support throughout the project.  


Simple, clean, strategic and effective designs, custom made for you to best reflect your business and bring you clients. 


I understand a brand or website investment can be a big step. That's why I offer great value and honest pricing - no hidden or added surprise costs! 


Open, unpretentious and honest communication (I won't use industry jargon or speak in a language you don’t understand).


No flashy sales tricks (I can't keep up with them anyway), just advice on strategic marketing methods that can help you grow your brand.


I promise to respect your time and our set schedule (and I expect you to do the same) to ensure your project is always delivered on time. 

I do mainly websites + branding work. And some illustration.

If you feel it's time to ditch your badly designed and inefficient website or refresh your brand to better convey your message, then get in touch.
I'd love to help you get it right.


Over the past years, I have had the pleasure of working with many fantastic clients and organisations, from various industries and parts of the world. Here are some of them:


Diani Beach Art Gallery






Indigrow UK

Johari Glass

Kwale District Eye Centre

Learning Links

Sandstorm Kenya

Strawberry Soup


Serenity Spa

Sonia Rasbery

Westbourne House School

At Asha Cottage we were looking for professional graphic design skills to help create with our brand and our website. We found it extremely easy to work with Lina – she was able to capture both the informative and the evocative objectives of our marketing materials. Her approach to design is clean and crisp yet delicate and sophisticated. She is easy to work with, to share ideas with and to discuss alternatives with. She is also quick in delivery, precise and very flexible. We thoroughly enjoyed working with her and plan to do so again in the future.
— Dominique De Bonis, Asha Cottage