Learning Links is a registered charity in Portsmouth that support vulnerable people who may be isolated, excluded, afraid or under financial strain. They offer support and advise in health, family issues, employment and training. They contacted me to try and streamline their branding and collect all their separate offerings and ‘sub-brands’ under one main brand. They wanted to keep the main logo so I developed a simple system that enabled them to add the ‘sub-brand’ in a clever way that didn't require major changes. I gave each sub-brand it’s own colour palette (with colours from the main logo) and as an additional graphic element, each sub-brand got it’s own set of custom illustrated patterns. I also added a tag-line to their logo to support their message.
Along with clear brand guidelines, I designed collateral items in the form of stationary, letterhead templates, flyers and roll-up banners.
Having three different websites added to their brand confusion. They were also difficult to manage and required an external web developer whenever an update to content was needed. I suggested one website would create a stronger and more consistent brand and Learning Links new website presents their four different offerings under one strong visual identity. Another aim for the new website was to provide the client with a flexible design that could grow as their business grows, and most importantly, that they could manage and update themselves. I designed a website that feels up to date and where latest news posts are featured automatically on the homepage. I also added a newsletter sign up form, clear calls to action and advised them on how to structure and present their content in a more engaging and appealing way. More space for custom sourced, high quality images also adds to the professional and polished look. Take a look.