Clare asked me to help them develop their branding and website for the Chichester Community Development Trust - a charitable community trust that works to build a strong and creative community, provide social and economic initiatives and to own and manage community facilities. The trust lacked clear brand guidelines, their logo didn’t represent their creative and entrepreneurial spirit and they had an uninspiring website that they couldn’t update themselves.
The new logo was given a speech bubble to give the trust a fun, friendly and positive voice. It also gives a hint at what the Trust actually does - which is to enable change. Their old logo had issues with legibility so it was important to make sure the new logo maintained it’s clarity and legibility, even at small sizes and across different mediums.
The initial concept was based on the idea of having the message in the speech bubble change depending on the media and circumstances, but as there was a strong desire to streamline and clarify the brand as much as possible we simplified the idea and decided on one message only.
Once the logo and the alternative logo variations were set, I created a complimentary warm, muted colour palette and determined an illustration style for their marketing. By setting boundaries for how the logo, colours and fonts are used, CCDT are now able to maintain consistency throughout their entire brand. I also designed a range of flyer and poster templates that can easily be used in-house to help them enforce a clearer and more consistent image.
CCDT’s old website was difficult to update (without having to hire an external, costly web designer), lacked calls to action, felt static and formal and didn't clearly describe what the Trust does. The new site feels modern, fresh and engaging. It complements the new brand identity and is much easier to understand and navigate around. An events calendar was incorporated as well as a blog/news page. And most importantly, the team can now make any updates, additions and changes themselves. I love how the new website reflects the spirit of the trust - approachable, friendly and inspiring! And the feedback they've had has been great.
Find out what you can expect from working with me on your next branding and website project.